Login
Boyuan Zhao/E-commerce Email Masters 2.0
Enrollment is closed

  • $1,000 or 2 monthly payments of $550

E-commerce Email Masters 2.0

  • Closed
  • Course
  • 64 Lessons

Buy now

Contents

Onboarding

Welcome
Getting Support
For Freelancers (Path To Scale)
For Agency Owners (Path To Scale)
Account Setup
Account Auditing

Emails Explained

What Is Emails?
Interpreting Email Metrics

Email Capture

Email Capture Strategies
Pop-ups
How To Use Quizzes To Capture More Emails

Email Creation

Plain Text Or Design Emails?
Email Design Modules
Email Copy Modules
Copywriting Frameworks
Copywriting Research
How To Communicate Email Designs To Graphics Team
Email Design Inspo Swipe File

Graphic Design

Graphic Design Intro
Introduction
Email Design Basics
Color Theory
Typography
Visual Hierarchy
Accessibilty
Design Thinking
Live Designing
Animations in Email Design
Visual Moods
Email Design Tools
Learn by Copying
Adaptive Email Design
Tips, Tricks and Resources

Acquisition Flows

Welcome Flow
Abandoned Checkout Flow
Abandoned Cart Flow
Abandoned Product Flow
Abandoned Click Flow
Abandoned Open Flow

Retention Flows

Customer Thank You Flow (Linear)
Customer Thank You Flow (Product-Based)
Customer Winback Flow
Customer Upsell Flow
Sunset Unengaged Flow

Campaign Planning

Content Calendar Planning
How To Never Run Out Of Ideas
Campaign Frequency
Holiday Campaigns - Best Practices With Examples
Announcement Campaigns - Best Practices With Examples
Content Campaigns - Best Practices With Examples
Sales Campaigns - Best Practices With Examples
Doubling Down Strategy For Sales
2 & 4 Day Double Down Strategy
Black Friday & Cyber Monday

Deliverability

Do This If You Haven't Sent A Campaign In A Long Time
What To Do If Your Deliverability Is Bad/Dead

Decision Making

How To Optimize Flows
How To Optimize Campaigns
How To Optimize Pop-Ups
How To Fix Each Metric

Communication & Reporting

Client Onboarding
Communication Principals

Project Management

How To Manage Accounts Using Notion
Notion Demo